🧠 How To Break Free From Zuckerberg...

Hey 👋

Welcome back for the 11th edition of Brandish

Your guide to crafting an iconic brand

In this week's newsletter, we'll talk about probably one of THE most important topics of 2023 and beyond.

Retention & Customer Loyalty

Why?

Because without strong retention and customer loyalty - you'll have a preeeetty hard time building a good business that can either A) survive without always having to spend money on ads to acquire new customers and B) eventually be exited.

So,

Without further ado, let's jump into it and talk about tactical ways to make your customers come back for more AND become loyal brand advocates.

1) Never underestimate the power of a community

At Obvi, we've realized that our products might be what people come for, but it's the community that makes them stay.

Our community of +70,000 people is by far one of our most important marketing assets AND customer success assets.

It's our most important marketing asset because it allows us to communicate with our customers without having to pay Zuckerberg every time.

… and therefore - we can communicate daily with our customers WITHOUT having to be transactional every single time.

AND… it's also our most important customer success asset because 60% of the work when trying to lose weight comes from accountability and actually putting in the effort.

So, happy community members help new members get good results with our products - and once they do; they will turn into brand advocates and help new members again.

That's how the cycle continues to go.

2) Build an app to delight your customers with special offers

In today's digital age, having a brand app isn't just a luxury; it's a necessity.

But it's not just about having an app; it's about what you offer through it.

App-exclusive offers and product launches can make your customers feel like they're part of an elite club, giving them access to things that the general public doesn't have.

This sense of exclusivity not only makes them feel unique but also fosters a deeper connection with your brand. It's like having a VIP pass to a concert; the experience is elevated, special, and, most importantly, personal.

3) Offer happy customers the chance to get 50% commission on all sales they bring and thereby incentivize them to be a loyal customer

The easiest way to get happy customers to become loyal brand advocates AND get loyal brand advocates to become even more loyal brand advocates is…

By giving them a financial incentive

The way we do it is by offering a 50% commission on all the sales that our happy customers bring in.

We get sales at a 2X ROAS

They get a 50% commission on every product they sell without having to worry about inventory, branding, admin, etc.

Win-Win

Here’s an example;

4) Go above and beyond.

In a world driven by data, first-party data is gold.

…But it's not just about collecting data; it's about using it to enhance your customer's journey.

Remember their birthdays, their purchase anniversaries, or even the day they first joined your community.

Send them personalized emails, not just with offers, but with genuine messages that show you care and remember.

For instance, a simple email saying, "Hey [Name], a year ago on this day, you made your first purchase with us. It's been a fantastic journey with you!" can make a world of difference.

Here's a great example;

Thanks for reading along

That was all I had for today!

I appreciate you and look forward to serving you again next week