Poor UI is costing you millions

Hey there,

Welcome back to the 5th edition of Brandish—your guide to crafting an iconic brand.

In this week's newsletter, we'll explore one of my personal favorite topics: UI/UX design.

Unfortunately, many brands design their website to please themselves, their bosses, or their investors.

As a result, they lose millions of dollars because users get confused, don't know how to navigate properly, and never buy from them.

My goal with today's newsletter is to ensure that never happens to you.

So let's jump straight into it.

By the way, remember to kick your feet up, take a deep breath, and sip some Brez.

The 6-Step Roadmap to Great UI/UX Design 🔑

Step 1: Know Your Users

This is the core of great UI/UX design.

You need to understand:

• How old your users are

• How tech-savvy they are

• Whether they prefer classic and minimalistic or modern and bold designs

A beautiful design for one group is disgusting for another. So, know who you're designing for, or you risk turning off your users/customers.

Step 2: Keep It Simple

Never complicate something that should be simple.

Yes, the carousel that goes up and down and then fades away looks nice, but it's likely confusing many people.

Step 3: Be Consistent in Your Designs

I leave a website immediately if it's inconsistent with colors, fonts, button styles, etc. Trust comes from consistent web design.

Step 4: Visual Hierarchy Matters

Don't make users figure out where to look or what to click.

Guide them by making essential elements bigger, bolder, or brighter.

Step 5: Make It Accessible for All

Many people forget that not all users are the same. Some may be visually impaired; others may have hearing problems.

Keep these people in mind when designing your website, for example, by using color contrasts or adding captions to videos.

Step 6: Always Challenge the Status Quo

You're never really done with designing a website. There's always room for improvement.

So, always challenge the status quo, speak to your customers, get feedback, and improve the design accordingly.

Question of the Week

I receive many questions in my DMs, but unfortunately, I can't answer all of them. So instead, I'll answer some frequently asked questions here:

How do you design your day for maximum creativity?

This is a great question.

It took me a while to find the perfect setup for me.

Essentially, I create efficient branding systems that allow me to finish tedious work quickly, freeing up time to look for inspiration.

As a rule of thumb, I prefer to spend more time looking for inspiration than doing the actual work because it leads to a better outcome at the end of the day—for me, at least.

Thanks for reading along!

Thanks for reading this newsletter

I hope you enjoyed it

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