🧠 The #1 Way to BOOST Sales

Hey there,

Welcome back to the 51st edition of Brandish,

Your guide to crafting an iconic brand.

Imagine that you’re holding a remote in your right hand.

A magic remote.

A magic remote that can control your customer’s mind…

A magic remote that can make your brand’s message stick in their memory for life.

A magic remote that can make your product their top choice at the push of a button.

And it only has one button.

A big, green, rectangular button that says…

Well, you already have this magical remote.

And it’s right in front of you.

Right inside this newsletter.

This week we’re talking about how you can turn a sad, cold, gray lead.

Into a piping hot, ready-to-buy, wallet-in-hand prospect. 

So enough stalling,

Kick back,

Pop open a can of Brez,

And let’s dive in.

Handing You The Remote

You’re probably wondering,

So Ankit…

Where’s the magical remote you promised was in the newsletter?

It’s not a physical remote you knucklehead 🤓

This remote is a system of the four most powerful strategies that make people buy ANYTHING like CRAZY.

The reason these strategies are so effective is that they allow you to tap into people’s minds by bringing out their utmost innate desires.

As humans, we’re literally biologically programmed to follow these four desires.

I call this system The Four Forces or The FF for short.

Why?

Because it sounds cool…

The FF aren’t to be taken lightly and can be used for much more than marketing and sales.

So use them wisely.  

1) No Pain, Yes Gain

The first FF of the four is having peace of mind.

People love being able to sleep like a baby having no fear, pain, or danger.

So if you can position your product in a way that paints that picture in their head…

You just hit a goldmine. 

Take this for example…

“Our mattress is comfortable, durable, hypoallergenic, adjustable, and easy to clean.”

⚡ VS. ⚡

“Our mattress is designed to alleviate chronic back pain.

No more sleepless nights…

No more backaches that make you wince in agony…

And especially no more waking up feeling like you just got hit by a semi-truck going 75mph on the freeway…

Make it yours and you’ll be sleeping like a baby in no time.”

I don’t even need to ask you which was better.

I already know your answer.

Marketing a mattress as the solution to alleviating years of suffering from back pain works numbers better than just listing out the boring old benefits.

This approach targets your prospects' exact pain points and appeals directly to their innate desire to be pain-free.

2) Pay to Win

If you’re in the game of business, there’s no doubt in my mind that you love winning.

But it’s not just business owners that love to win.

EVERYONE loves to win.

It doesn’t matter if you’re Tom Brady trying to win your 56th Super Bowl.

Or if you’re trying to find your matching sock in the dryer…

…Idk about you but that’s a big win in my book…

And when it comes to winning…

People will always pay GOOD money for a slight edge over their competition.

Just so they can feel superior.

Let’s take a look at a few brands…

What makes these brands so enticing?

What makes everyone want one for themselves?

What makes everyone NEED one?

Owning an iPhone…

Superior design, superior innovation, and superior exclusivity.

Apple products are for those who are ahead of the curve and superior in taste and technology.

Apple is living and breathing superiority.

Wearing a Rolex…

Rolex markets its watches not just as timepieces but as symbols of success and status.

The brand is associated with prestigious events. 

Endorsed by some of the most high-status individuals.

And emphasizes timeless craftsmanship.

All these things make their timepieces extremely desirable for superiority and prestige.

Rocking Nike kicks…

Nike’s partnership with top athletes sends a message of achievement and superiority.

By wearing Nike, people feel like they’re part of the winning team, embracing high performance, and success.

And it all comes back to one word.

Superiority.

3) Staying In The Loop

The truth is, everyone wants to fit in.

Tall, short, young, old. 

It’s human nature.

And you can’t argue with human nature.

Humans are social creatures by instinct, and the desire to belong is simply rooted in our psychology.

From ancient times, fitting in with a group was essential for survival and protection.

This drive to be accepted still persists to this day.

And if you can position your product in front of customers in a way that bombards them with…

UGC…

Testimonials…

And FOMO… 

Lots And Lots of FOMO…

They’ll feel like having your product will make them as “cool” as everyone else.

And they’ll be dying to buy.

4) Survival

The final and unarguably most important desire is Survival.

Unarguably???

This might sound harsh but you can’t stay in the loop or wear a nice dazzling Rolex if you’re six feet under…

Maybe you can wear the Rolex…

But that’s beside the point…

Here’s a more realistic way to put it 👇

In real life, the situation would go something like…

Your prospect choosing between something that can protect them from life-threatening situations or help them drive a golf ball over 300 yards.

(*Hint* It’s a gym membership)

See what I did there.

Changing the angle can make your marketing 1000x more effective if the positioning is on point.

Yes, being able to hit your driver over 300 yards sounds sick…

But it’s not nearly as important as the security of your life.

And if you disagree, it might be time to start thinking about your priorities…

There are stages to leveraging survival in marketing.

You don’t necessarily have to be selling home security systems, self-defense products, or fire alarms to bring out people's desire for survival.

You can take it down a notch and simply state that your product helps people live long, healthy lives.

(as long as it actually does)

And that’s easily enough to get people to start throwing wallets.

One last thing before wrapping up…

Are you seriously still tracking CRO???

Drew Marconi, Founder & CEO of Intelligems says otherwise.

Catch our recent podcast episode where he reveals why CRO is a stupid metric…

Wrapping Up 

It doesn’t matter if you’re selling dinosaur-shaped waffles or vampire repellent.

There’s still a way to connect your product back to every single one of these strategies at some level.

It all just comes down to your creativity.

At the end of the day, marketing doesn’t come down to your ability to think outside the box.

It comes down to your ability to completely obliterate the box.

The box shouldn’t even be there anymore.

And in the world of marketing those few are the ones at the top.

Until next week,

Ankit