🧠 The Invisible Problem That’s Killing Your Conversions

Hey there,

Welcome back to the 68th edition of Brandish,

Your guide to crafting an iconic brand.

Why do some landing pages and emails just work? 

Why can one brand say “Buy Now” and get hundreds of clicks, while another says the same thing and get…

Nothing…

Here’s the truth…

It’s rarely about the product…

It’s about the design.

Most brands don’t realize they’re making tiny design mistakes that add up to lost conversions. 

The CTA is there, but it’s buried. 

The images are pretty, but pointless. 

The page is cluttered. 

The message feels generic.

But when you fix these issues, suddenly, your users know what to do. 

They feel guided, understood, and—most importantly—ready to click.

So kick back,

Grab your Brez,

Let’s break down how to make that happen.

Make Your CTA Unmissable

You’ve crafted the perfect offer. 

The copy is snappy, the visuals are beautiful, but the CTA—the button that’s supposed to seal the deal—is hidden, small, or confusing.

What happens? 

People bounce.

Your CTA needs to be the focal point. 

Big, bold, and impossible to miss. 

It should tell people exactly what to expect: “Get Your Discount,” “Try It for Free,” “Claim Your Offer.”

Place it where their eyes naturally go, and don’t let anything distract from it.

If there’s one thing you want them to do, make it painfully obvious.

Images Are Not Decorations

Most brands fall into the trap of adding images just to “make it look good.” 

A cluttered design that confuses more than it converts.

Here’s the rule: Every image should have a job.

Your images should guide the user to the CTA, reinforce the message, or add context. 

If it doesn’t do one of those things, it’s just noise.

Give Your Designs Some Space

White space isn’t wasted space—it’s what makes your design work.

It separates elements, highlights key messages, and keeps your CTA from getting lost in the noise.

Clean design = clear action.

White space is the breathing room between elements. 

It makes your design clean, your text readable, and—most importantly—your CTA stand out.

When in doubt, remove clutter. 

Let your key elements have space to breathe. 

Real quick before we get into the last 3 points.

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Personalization

No one likes to feel like just another email address on a list.

Personalization isn’t just adding someone’s name to the subject line. 

It’s about crafting a message that feels like it was made for them. Think about:

What segment they’re in.

What actions they’ve taken in the past.

What they care about.

Talk to a first-time visitor differently than a repeat customer. 

Tailor your landing pages and emails to speak to their needs, and suddenly, your brand feels less like a corporation and more like a conversation. (that was a bar 😮‍💨)

Guide Their Eyes, Guide Their Actions

Picture that you’re reading a map. 

The path is clear, the directions are numbered, and you know exactly where to go next.

Your landing page and email should feel the same.

This is called visual hierarchy: using headers, subheaders, body copy, and design elements to guide the reader’s journey.

You want their eyes to go where you want them to go. 

First, the headline. 

Then the benefits. 

Then—the CTA.

Size, color, and spacing are your tools here. 

Use them.

Your Customers Are Mobile. Your Design Should Be Too

Here’s a mistake too many brands make: 

They design a gorgeous landing page or email for desktop, and forget that most users are on their phones.

Your CTA might look perfect on a big screen, but on mobile? It’s microscopic.

Check your design on multiple devices. 

Make sure:

→The CTA is big enough to tap with a thumb.

→The text is easy to read.

→The images don’t break the layout.

If it doesn’t work on mobile, it doesn’t work at all.

Wrapping Up

Great design isn’t just about looking good. 

It’s about guiding your users effortlessly to the action you want them to take.

Make your CTA unmissable. 

Use purposeful images. 

Give your design room to breathe. 

Personalize your message. 

Control their visual journey. 

And always, always optimize for mobile.

When you nail these elements, your landing pages and emails don’t just look better—they convert better.

So until next time,

Ankit