🧠 Think Like A Billionaire

Hey there,

Welcome back to the 55th edition of Brandish,

Your guide to crafting an iconic brand.

If you want to become a billionaire, you need to think like a billionaire.

Just to be clear, by “billionaire” I mean self-made billionaire.

Not the stuck-up spoiled brat with daddy’s money.

I'm talking about the person just like you.

Who started from the very bottom.

The person who put in blood, sweat, and tears to get to where they are.

And today, I’ve put together some secrets of the hyper-successful all into one newsletter.

This is going to be unforgettable 😎

So lock in,

Grab your Brez,

And let’s dive straight in.

How to Think Like A Billionaire

To think like a self-made billionaire, you first need to understand their choices in life and business.

How are they making money?

What do they spend their time on?

What specific tasks do they focus on?

In short, what do they invest themselves in?

Here’s the age-old secret 👇

They only invest in assets that provide a positive return.

There are many kinds of assets.

But among billionaires,

The most valuable one is their TIME.

So how do billionaires spend their most valuable asset - their precious time?

I can tell you one thing they aren’t doing…

Successful People DON’T Check Their Email

Many billionaires don’t even use email or a mobile phone, and some go off the grid for weeks at a time.

Did you just read that…

THEY DON’T USE MOBILE PHONES.

How is this possible in the 21st century, especially when building billion-dollar empires in the “digital age”?

Take well-known billionaire John Paul DeJoria. 

He’s the founder of tequila maker Patrón Spirits Co. and cofounder of hair care company John Paul Mitchell Systems.

This legend went from sleeping in his car and selling shampoo door-to-door with only $700 to his name to becoming the co-founder of John Paul Mitchell Systems, a company that currently does a billion dollars in annual sales.

But that’s only half the story: In 2018 he sold his 70% stake in Patrón Spirits Co. for 5.1 billion and is now worth 3.4 BILLION.

But that’s not even the craziest part…

The craziest part is he did all this without having an email address, and chooses to streamline all communications by not using email…

EVER.

And while we’re still fresh on the topic of email.

If you’re still running a bajillion different email flows, your forms… and your SMS on multiple platforms, hear me out…

Your marketing ops aren’t where they should be.

Tool of the Week

Navigating through a sea of platforms while keeping up with your thousands of customers must be an absolute pain in the ass.

And we can relate.

Running these communications on several platforms made us feel like we were a little puppy running around in circles chasing our own tail.

We might’ve been moving a lot…

But it got us nowhere.

Thankfully, this all came to an end after discovering Sendlane

Like many of you,

Just the thought of switching to another tool was terrifying for us.

What if email deliverability drops…

What if we lose progress…

What if migration takes forever…

Our minds were clouded with doubts and “what ifs”.

But I'm here to personally tell you that not only did their onboarding team make sure we had the smoothest transition possible.

Not only did they move our email and SMS efforts to one single platform.

But they completely leveled up our entire strategy.

We went from sending inbox fluff to delivering personal messages that got customers engaged.

And went from blasting text messages to sending – how the eff did you know that??? kind of messages.

So if you’re looking to:

🚀 Boost your click-through rates by 8%

📈 Increase your subscriber value by 32%

🌟 And create targeted customer segments that drive REAL results.

(that’s just a few of the things we’ve been able to do after discovering Sendlane)

I’d suggest you give them a shot.

…Now back to John Paul Dejoria…

This powerhouse managed to build not one, but two billion-dollar businesses without ever using email or owning a smartphone.

But a smartphone isn’t the only thing he doesn’t have…

DeJoria lives a very tech-minimal lifestyle.

But when I say tech-minimal lifestyle… I mean other than the giant screen on the dash of his Tesla (which he would probably rip off if he could), he doesn’t own a computer, laptop, or tablet.

And it’s all for a valid reason.

He says: “I’d be inundated if I did email”

Because the truth is, the more successful you get, it’s what you say no to that makes the difference.

Meaning billionaires look at how they can take more off their plate and invest their time in the activities that really move the needle.

Am I saying you should give away all your material possessions and toss your phone, laptop, and tablet in the bin?

NOO!

But my point is, you don’t need to be mashing the refresh button on your email every 15 seconds to see if the world is coming to an end.

(because it’s probably not)

But most importantly, it doesn’t allow you to invest your time into deep work that produces revenue.

So…

If you aren’t supposed to be checking email, what should you be doing?

You NEED to be moving the money needle.

But in order to move that needle as fast as possible, you first need to understand…

The 80/20 rule

Way back in the 1800s, the 80/20 rule was discovered by Italian economist Vilfredo Pareto.

I could write an entire newsletter about the 80/20 rule but that’s for another time.

You don’t need an entire history lesson to grasp the concept.

So in a nutshell, the 80/20 rule is a guideline that suggests that a small percentage of inputs can lead to a large percentage of outputs.

In other words, 80% of results come from 20% of causes.

This rule can be applied to many areas in life, some of the most common being: business, education, and health and fitness.

For example…

20% of the customers create 80% of the revenue.

20% of your study time produces 80% of your understanding.

20% of your workout leads to 80% of your results.

And on and on…

But we're not here to talk about your studies or gym gains.

We’re here to talk about business.

And the 80/20 rule also holds true for almost all areas of business, including…

• Popularity of products.

• Sources of incoming leads.

• Customer service problems

• Reasons customers buy

• Activities in your business that produce revenue

And while you might’ve heard about the 80/20 rule, most people never truly apply it to their business let alone other areas of their life.

In business, the little stuff kills the big stuff.

What I mean is that there are lots of small, nit-picky things in your business constantly screaming for attention, but these aren’t the tasks that produce revenue.

The 80/20 rule demonstrates you can and should disregard 80% of your business activities. 

They should either be delegated or outsourced so you can focus on the top 20% that produce revenue.

Once you’ve done this in your business, you need to take it up a notch and really become a high-performance entrepreneur.

You see, you should apply the 80/20 rule to the 80/20 rule itself.

Why?

Because 80% of the 80% of the revenue comes from 20% of the 20% of your revenue-producing activities.

To add up the math.

That means, 4% of your activities create 64% of the revenue in your business. 

I'm telling you this because, sadly, this is where most entrepreneurs and top employees mess up.

Instead of investing their time exclusively in their super-productive 4%, too many business owners and salespeople get caught up in the minutiae of the day-to-day 96%.

So what are your top 4% revenue-producing activities? 

Are they creating new offers? 

Motivating sales staff? 

Increasing LTV?

Whatever it is.

You need to own it.

Once you’ve put together a list of these essential revenue-producing activities, it’s time to get to work and start automating and creating systems for just about everything else. 

You shouldn’t invest your time in boring, low-value tasks. Because every minute you spend on low-value tasks or putting out fires is time taken away from the areas of your business that have the most leverage and largest potential to make your money.

And this goes far beyond business activities.

You see, you want to audit where your time is being spent, and where you’re getting the most leverage.

For example: are you still cleaning your house, cooking your meals, doing laundry, and running errands?

These activities are easily outsourced.

But how do you know when it’s time to hire a cook or a cleaner?

The very first step is to figure out how much you’re earning per hour right now.

How much are you worth?

All you have to do is fill in this little formula.

I work ____ hours per week and I make $______ per week.

$______ ÷ ____ hours = hourly rate

Once you’ve figured out how much your hourly rate is, you don’t want to complete any tasks that you could hire someone to do for a lesser rate.

Let’s say you make $3,000 per week and work 40 hours, resulting in your hourly rate being $75 per hour.

You can hire a cook or cleaner for $20 per hour to free up more of your time to work on your business.

And do it immediately.

Because it’s not costing you $20 per hour to clean your house or to have your meals cooked. 

It’s saving you $55 per hour. 

Yup, If you were to do those tasks yourself, you would actually be losing $55 per hour, if not a lot more.

This is for the fact that if you clean your house for an hour, you’re not able to earn your rate of $75 per hour. 

And you're essentially hiring yourself at $20 per hour when you could hire yourself at $75 per hour.

One last thing before wrapping up…

If I had one guess on the top thing you want to boost in your business.

I would get it right.

Because I don’t think… 

I know you want to increase profit.

Luckily for you, Chew On This just did a recent podcast with…

Drew Marconi, the founder and CEO at Intelligems

And Ash Mewani, co-founder and CMO at Obvi

Where they discuss exactly how your e-commerce store can boost profit through CRO (conversion rate optimization).

Tune in here

Wrapping Up

I’m keeping this short and sweet because I know that was an absolute beast of a newsletter.

You’re welcome for all the sauce.

And I hope you learned at least one new thing you can implement into your business/lifestyle.

I know we covered a lot of ground in today’s newsletter so if you might need to read it a 2nd time to get everything down 🤣

As always,

Thanks for reading!

And until next time,

Ankit