🧠 Will AI Replace You?

Hey there,

Welcome back to the 66th edition of Brandish,

Your guide to crafting an iconic brand.

I get these questions all the time:

Will AI replace me?

Is AI going to take my job??

Is AI taking over the world???

And I get it – the headlines are everywhere, and it’s easy to think that way.

But here's the truth…

AI isn’t here to replace you; it's here to amplify what you do best. 

In today’s newsletter, we’re diving into how to harness AI without losing your unique style. 

I’ll walk you through some common AI mistakes, how it simplifies my day, and my personal AI toolkit.

So kick back,

Grab a Brez,

So, let’s get into it.

Why AI won’t replace you.

AI can be a huge asset if you use it as a complement to your skills rather than a replacement. 

Instead of fearing a takeover, think of AI as an assistant that handles all the boring stuff so you can focus on creativity and strategy.

Take design software, for example. 

Tools like Adobe Photoshop and Illustrator now have built-in AI features that can speed up tedious tasks. 

All the hours I used to spend cutting objects out of backgrounds? 

Now, I just click “remove background,” and it's done in seconds. 

This doesn’t mean I don’t use my design skills; it just means I have more time to refine details and work on the parts of my job that truly require human creativity. 

So, no – AI won’t replace you, but it will make your work more efficient and focused.

Common Mistakes People Make with AI

Let’s be real – one of the biggest missteps I see is when people let AI do all the work. 

Whether it’s creating images, copy, or even videos, too many people are quick to take what the AI produces and call it a day.

Here’s where that backfires…

AI-generated content is a great starting point, but it’s still not you. 

When I use tools like Midjourney, I don’t just type in a prompt and hit copy ‘n’ paste on whatever it spits out.

I use it to spark ideas, to concept illustrations, and to help me envision the direction. 

Once I’ve got the base, I’ll refine it in Photoshop or add my own elements so that it actually reflects my style and purpose.

Same goes for copy – you can get AI to generate a product description or ad copy, but it's not a finished product. 

You still need to add your voice, make it relevant, and sometimes adjust for compliance, especially in industries like supplements where language is everything. 

In short: treat AI as a starting point, but always add the human touch.

How AI Makes My Day Easier

There are some tasks that used to take hours that I can now breeze through with AI. 

Writing copy used to mean hours of research on product ingredients, crafting detailed product descriptions, and training materials. 

Now, I can upload something as simple as a supplement panel to an AI and ask, “What does garcinia do in relation to weight loss?” 

It’s not going to write the final copy, but it gives me solid starting points that I can refine.

AI also helps me with managing time on tasks that don’t come naturally to me. 

For example, I’m not a big writer (despite my awesome newsletters), so having an AI to give me draft ideas for product pages or a framework for compliance-safe language has been a huge time-saver. 

But again, I don’t just take it and use it as is – I refine, adjust, and make sure the final product aligns with our brand voice.

Bottom line: AI has freed up time and energy for the parts of my job that do require my attention and creativity.

Alright, just because you stayed till the end.

I want to give you a glimpse into my AI toolkit—the tools I rely on to streamline my work and boost my creative process:

But before we dive into my go-to AI tools, let’s take a quick detour into another powerful tool that's been a game changer for Obvi…

Tool of the Week

If you’re caught up with my newsletters.

You probably hear me talk about Aftersell a ton (and for good reason).

Usually the spiel goes something along the lines of…

• We’ve increased our AOV by over 15% without having to lift a finger

• It’s like having a money printer

• Setup takes minutes 

All of these things are true but…

Let’s address the big question every brand has when it comes to post-purchase offers…

Do these really make a difference without annoying our customers? 

Easily, and we have the numbers to back it up.

Like many of you might be right now, we were extremely cautious when we first started with Aftersell.

“Sure, incremental revenue sounds great, but not at the cost of our customer experience.”

I hear this from a lot of brands who are still on the edge about network offers.

And this would totally be a valid thing to ask, except they’re forgetting that Aftersell isn’t the typical upsell platform.

Their machine learning based on millions of transactions to guarantee every offer fits seamlessly with what our customers are already into.

Here’s what won us over:

→ Up to 20% engagement on their tailored post-purchase offers—compared to the single-digit rates of traditional ad placements. 

→ Zero extra cost to you. 

→ Five-figure lift in incremental revenue each month. 

Just one month in, we saw an additional $0.50 per transaction in pure profit, which adds up fast.

We were skeptical, but now we get it. 

Aftersell’s platform truly lets you tap into an overlooked revenue stream without sacrificing brand trust. 

It’s simple, it’s proven, but most of all…

It’s designed to make your business more profitable without the added effort.

Want to learn more about how to make your checkout work smarter, not harder? Get started here. 

It’s worth seeing the results for yourself.

Now…

My AI Arsenal

🦾 Midjourney 

Perfect for concepting illustrations. 

I’m not into freestyle illustrating, so this gets me about 50% of the way there. 

From there, I bring it into Photoshop to make it my own.

🦾 Vance.AI

This is my go-to for batch editing. 

Whether I’m handling a series of photos or just need consistent quality across assets, Vance helps maintain a polished aesthetic without hours of manual tweaks.

🦾 Runway.ML

Video editing isn’t my favorite, but Runway has this feature that turns images into videos – a fantastic shortcut for creating dynamic ads without diving into intensive editing.

🦾 Lumen5

If you’re more of a writer, Lumen5 transforms blogs or ideas into video content. 

It’s like having a quick content converter at your fingertips, which is helpful when you want to repurpose written content into video.

🦾 Khroma.co

This is a bit simpler but so useful. Khroma “learns” the color palettes I like and helps me generate new ones that stay on brand. 

It’s ideal for maintaining color consistency across projects.

These tools have been game-changers for me, allowing me to turn around quality work faster and with more ease.

Wrapping Up

AI isn’t here to be feared; it’s here to help. 

Use it to take on repetitive tasks, but don’t let it replace the unique touches you bring to your work. 

There’s a reason people look to humans for creativity, insight, and connection, and AI can only enhance, not replace, those elements.

Whether you’re new to the world of AI tools or already experimenting with them, I hope this gives you a clearer view of how to make the most out of them. 

Keep testing, keep refining, and remember – AI is here to support, not to replace.

Until next time,

Ankit